To improve perception by strengthening the public perception of public service, government, and public servants.
Raise awareness and perception of our public servants to over 6 million North Carolinians.
One of the biggest barriers to NCRGEA in building political influence and continuing to achieve policies which improve the quality of life of its members is negative public and legislative perceptions of public service and government workers, as well as a general mistrust of these groups. This initiative can only be successful if decades of erosion to the public pride, esteem, trust, and confidence in and of the retired and active government workforce is restored in the eyes of the legislature and the general public.
Through this strategy, NCRGEA hopes to restore the government’s obligation, both real and implied, to care for the health and well-being of those who devoted their working lives to government work.
Key Performance Indicators (KPI)
- Reach 6 million North Carolinians through TV/Radio/Newspaper Ads
- Raise $200,000 from sponsors to support ad campaign